Beats By Dre competitor BRONSTEIN electronics just shelled out $15M for a sponsorship deal

Move over Beats by Dre, another Southern California audio company is taking the market by storm. BRONSTEIN Electronics with its “NACKS BY BRONSTEIN” line is experiencing rapid growth and has recently inked a whopping $15 million sponsorship deal with a yet-to-be-named artist.

The company, which started making microphones in 2011, has recently delved into the audio gear market by coming out with NACKS, a line of affordable in-ear earphones that seems to be aimed squarely at the Beats by Dre market. The company has been sponsoring local California artists, including Rahn G, Jayy Starr and DJ Lo-Khem.

According to the company, its NACKS line has been selling like hotcakes and is currently being carried by several local retailers in the Southern California area. A nationwide expansion is planned for later this year.

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